Finishing tiles, Recer’s Lisbon showroom: jointly creating new products

On 4, 5 and 6 May Recer’s Lisbon showroom is hosting its third Preview, a concept the Company devised and energised two years ago. This gives its customers and those who recommend its products an opportunity to see the latest product developments at first hand, as well as involving them in the creative process of co-creating the series.

The Preview is a pioneering tool in the sector of finishing tiles. It embodies what the industry’s relationship with its partners should be today: jointly creating new products. Recer studies and generates a trend, introduces it, but it also listens to its clients and incorporates their feedback in the series that is still at the development stage. This is the dynamic that drives our ability to innovate. It stimulates creativity and the ability to surprise”, says Liliana Rodrigues, Recer’s Head of Marketing.


The purpose of Preview events is to garner the input from new, highly qualified players who bolster the knowledge of the R&D team, in the creative process. At the beginning of May all the guests can get to know the new series of tiles that Recer is developing, the underlying concepts and the uses recommended for them. But they can also offer useful suggestions for concluding the creative process of each series.

The series being previewed are: Sphata, Retro Chic, Arch.5.

We want this fruitful and challenging dialogue to strengthen the partnership with our customers and product recommenders so that we can regularly offer them products that always meet their needs and aspirations”, explains the Head of Marketing.

Recer launched this new concept in Lisbon in May 2014, and it was so successful that they repeated it in their Paris showroom a few months later. In May last year the Lisbon showroom provided the stage for the second national Preview event, when one of the series presented was Small is Beautiful. May is again going to be the Preview month this year.

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